Investor Insight
With a clear, execution-focused strategy, Unith is positioned at the forefront of conversational AI and digital human technology. As one of the very few AI-focused companies listed on the ASX, Unith provides investors with rare exposure to the explosive global AI growth story. At a current market capitalization of just AU$13.5 million, Unith remains deeply undervalued relative to the scale of its addressable market.
Overview
Unith (ASX:UNT) is an Australian technology company that leverages artificial intelligence (AI) to develop interactive “digital humans” for a variety of enterprise applications. Unith’s vision is to build the interface layer of AI: lifelike digital humans that lend a human face and voice to artificial intelligence. By combining speech-to-text, natural language processing, large language models (LLMs), voice synthesis and facial animation, Unith’s platform creates avatars capable of engaging in real-time, contextual dialogue.
This focus on conversational digital humans differentiates Unith from competitors such as Synthesia (video-only avatars) and HeyGen (US-centric conversational avatars). Unith’s technology is highly customizable, allowing enterprises to design digital humans (being cloning of real humans, such as CEOs or public figures, with voice) with specific knowledge bases, personalities and languages. Integration with existing workflows is seamless, enabling use cases – from healthcare patient education to logistics process management and customer service. The company operates through two complementary divisions: B2B Digital Humans and B2C Subscription Apps, creating a blend of recurring consumer revenue and scalable enterprise opportunities.
B2B Division
- interFace (Product-led Growth)
- SMB (<500 employees, <€2,000 MRR, or solutions that our GTM Engineer can deliver fast)
- Enterprise (>500 employees, >€2,000 MRR, or custom projects requiring tech team involvement)
With the education, healthcare, entertainment and finance as its target sectors, Unith’s key AI-powered offerings include:
- Digital Humans – Lifelike AI avatars for user interaction
- Conversational AI – Integrated customer engagement tools
- Storytelling and Education – Learning and narrative platforms
Enterprise Solutions – Custom AI for service, training and marketing
Company Highlights
- Rare ASX AI Exposure: One of the only pure-play AI companies on the ASX, directly leveraged to multi-trillion-dollar AI industry growth.
- Proven Commercial Traction: Secured a one-year AU$130,000 enterprise contract with a global pharmaceutical firm for multilingual conversational digital humans.
- Dual Revenue Model: Recurring subscription revenues from B2C apps (885,000+ active users across 36 countries) alongside enterprise-scale B2B platform adoption.
- High-growth Market Opportunity: Digital human market forecast to expand from US$66 billion in 2023 to US$377 billion by 2032; Agentic AI market expected to surpass US$30 billion by 2030.
- Global Footprint: Strong presence in Europe through Barcelona and Amsterdam hubs, with expansion into emerging markets across Africa, the Middle East and Asia.
- World-class Team: Leadership combines deep expertise in AI, telecom, payments, corporate governance, and international business development.
- Contracts signed that are currently raising funds to build solutions with Conversational AI and hyper-realistic avatars.
- Released Streaming Avatars: The fastest real-time digital human responses in the industry (Alpha Phase)
Business Divisions
B2B Digital Humans
The B2B platform is Unith’s flagship growth engine. It enables enterprises to design, deploy and manage digital humans in minutes, supported by the interFace creation tool and integrations like Zapier, which connect conversational agents to over 7,000 applications. The platform supports more than 60 languages, features enterprise-grade security (ISO 27001 certification in progress), and allows embedding across websites, apps and kiosks.
Market traction is already gaining momentum. The company has secured a significant contract with a global pharmaceutical company, deploying multilingual digital humans to assist patients, doctors and nurses in real time. Partnerships in Spain and Australia target the logistics sector, where digital humans can streamline operations and customer engagement. These deployments validate Unith’s platform in both regulated and process-driven industries.
Buyers typically include customer experience leaders, sales and operations teams, and internal developers. Unith offers both low-code tools for ease of adoption and a robust API layer for integration at scale, which is a combination designed to accelerate enterprise uptake.
Unith offers a modular solution, thanks to the API and the Webhook they have created, which allow seamless integrations with other platforms.
Unith uses proprietary, in-house developed technology. This innovation makes Unith more efficient and cost-effective than any other competitor in the market.
B2C Subscription Apps
The B2C division leverages Unith’s technology in consumer-facing applications monetized through direct carrier billing. With more than 885,000 active subscribers across 36 countries and 21 languages, this division generates approximately 60 percent of company revenue. Customers pay small daily or weekly fees via their mobile bills, with pricing up to AU$20 per month.
Products include BedtimeStories (personalized storytelling for children), Astro-VIP (astrology-driven digital human guidance), and the AI Travel Guide. These apps are highly localized, culturally relevant and designed for retention. They provide steady recurring revenue and proof of scalability.
Future growth will come from geographic expansion into Africa (Gabon, Botswana), the Middle East (Jordan) and Asia (Uzbekistan), with a target of surpassing 1 million subscribers by FY25 and generating an estimated AU$5 million in customer base lifetime value.
Market Opportunity
The conversational AI and digital human markets are expanding rapidly. Gartner forecasts the digital human market will grow from US$66 billion in 2023 to US$377 billion by 2032, while agentic AI is expected to exceed US$30 billion by 2030. McKinsey estimates that generative AI overall could contribute US$2.6 to $4.4 trillion annually to the global economy.
Unith is uniquely positioned as a listed company on the ASX, giving investors a direct, early-stage entry point into these fast-growing markets. Its European base in Barcelona and Amsterdam provides a competitive edge where US-centric players like HeyGen have limited reach. Meanwhile, its B2C operations penetrate emerging markets in Asia and Africa, where direct carrier billing and mobile-first adoption create opportunities unavailable to Western competitors.
Management Team
Sytze Voulon – Non-executive Chairman
Sytze Voulon is an experienced international executive who has led businesses across multiple industries and regions. Voulon has overseen corporate transformations and scaling strategies, bringing governance and global insight to the board.
Scott Mison – Executive Director and Company Secretary
With over 26 years of experience, Scott Mison has held CFO, CEO, COO and director roles across ASX- and LSE-listed companies. He specializes in the technology sector, with a background spanning Australia, the UK, Central Asia, Africa and the US. At Unith, he is focused on commercial execution, capital management and shareholder value creation.
Antony Eaton – Non-executive Director
Anthony Eaton is a corporate and commercial lawyer specializing in M&A, private equity, IPOs and infrastructure projects. Eaton’s expertise in structuring deals and advising high-growth companies strengthens Unith’s governance and strategic transaction capabilities.
Ivan Dumancic – General Manager, B2C Division
Ivan Dumancic brings more than 15 years of experience in telecom and payments, with a proven record of scaling digital products globally and driving consumer revenue growth. He oversees the subscription division’s profitability and global expansion.
Rakan Sleiman – General Manager, Digital Humans Division
Rakan Sleiman has 15 years of experience in AI innovation, product leadership and commercialization. He has led global teams, driven customer-centric execution, and is responsible for the scaling and refinement of Unith’s digital human platform.
